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Abbi Graddy

Why Successful Shippers Make Yearly Freight Planning a Priority 

Updated: Nov 8

Effective and early freight planning is crucial for businesses utilizing FTL (full truckload) shipping. By optimizing your logistics strategy, you can enhance efficiency, reduce costs, and ensure timely deliveries. The most successful shippers include transportation partners early in their planning cycle, ensuring that manufacturing execution matches shipping execution, resulting in better supply chain efficiency, and more satisfied customers.


Committing to an annual freight plan with your carrier at the beginning of the year offers several distinct advantages in stability, cost control, and improving your operations. 


Key Benefits of Annual Freight Planning:


  • Cost Efficiency: Proper planning can help you negotiate better rates with carriers. By consolidating shipments and choosing optimal routes, businesses can save significantly on transportation costs. Carriers base their capacity planning and pricing on historical shipments from their customers. However, when you work with a carrier on an annual plan, the carrier can adjust equipment, people, and schedules ahead of the need. If, as a shipper, you are bringing a new product to market, expanding your facility, or increasing output, the carrier can be ready with a solution right when you need it. 


  • Time Savings: A consistent carrier partnership facilitates streamlined scheduling and optimized delivery times, making inventory management easier and ensuring a happy customer on the receiving end. Efficient operations through load and route planning and optimized workflows can contribute to long-term cost reduction as well. Your carrier should meet your custom needs as a shipper, and offer specialized services like expedited or guaranteed delivery for time-sensitive or retail shipments.


  • Increased Reliability: Shippers should be focused on their core business activities and have peace of mind regarding their carrier. Eliminating the need for frequent bids and negotiations saves time and resources, while having a pre-established plan of action allows you to ship confidently. Regular collaboration and check-ins with your carrier fosters stronger relationships, leading to improved communication, personalized service, and quicker problem resolution. Being able to pick up the phone, send a quick email or text message, or engage online is much easier when there is an established rapport between the shipper and carrier.


  • Improved Capacity Management: Understanding your shipping needs allows you and your carrier to better manage truck capacity. This ensures you’re not underutilizing space or paying for unused capacity, leading to more efficient operations.


  • Enhanced Visibility and Tracking: Advanced planning includes leveraging technology for real-time updates, allowing you to monitor your shipment and keep stakeholders informed. Transparency into carrier capabilities and capacity planning enables better forecasting and proactive adjustments to shipment schedules.





Strategies for Successful Freight Planning


  • Analyze Your Shipping Patterns: Regularly review your shipping history to identify trends and forecast future needs. This data-driven approach helps optimize load sizes and shipping schedules.


  • Choose the Right Carrier: Partnering with reliable carriers who understand your specific requirements is vital. A strong relationship can lead to better service and more flexible options.


  • Utilize Technology: Invest in freight management software to streamline your logistics processes. This can help with route optimization, load planning, and overall efficiency.


  • Communicate Clearly: Keep open lines of communication with your carrier and internal teams. Clear communication about expectations and timelines is essential for a smooth shipping experience.


  • Plan for the Unexpected: Always have a contingency plan in place. Unforeseen delays can occur, so working with your carrier and being prepared with alternative solutions is crucial for maintaining service levels.



A yearly freight plan and joint planning session with your carrier offers shippers a win-win, and could be a game changer for your business. Collaborative planning with your carrier opens doors to exploring new shipping methods, technology integration, and sustainability initiatives- each with solutions tailored to your specific obstacles.


By focusing on cost efficiency, time savings, and reliability, businesses can achieve smoother operations and meet customer demands effectively. Open communication helps your transportation partners to foster a deeper understanding of your needs. This results in enhanced flexibility, optimized operations, lower cost, and a productive partnership built on mutual trust and understanding. To connect with an expert and learn more about how SCC can work with you to support your business goals, get in touch with us here.





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